Senior Product Designer · Austin, TX

I turn complex problems into thoughtful product experiences.

Designing B2B e-commerce and enterprise platforms that make complex workflows simpler and more intuitive.

01 / Selected work

Complexity, made more human.

A selection of enterprise experiences shaped through research, collaboration, and thoughtful interaction design.

02 / About me

Human-centered by instinct. AI-accelerated by design.

✳ A senior designer's curiosity, judgment, and craft—amplified by emerging tools.
Portrait of Gonca Hepekiz

I'm a Senior Product Designer who enjoys turning complex challenges into intuitive, meaningful experiences. With a background in Industrial Design and a master's degree in Design Research for Interaction, I bring curiosity, systems thinking, and a human-centered perspective to everything I create.

My process starts with understanding people—their goals, frustrations, and the moments where an experience falls short. I believe great design comes from asking thoughtful questions, exploring possibilities, and translating complexity into something that feels simple and natural.

I'm also continuously evolving how I work. I integrate AI tools like Figma Make, Claude, and Lovable into my design process to explore ideas, synthesize user feedback, prototype concepts, and refine product copy. These tools help me move faster, test assumptions earlier, and make ideas tangible—while keeping human insight and design judgment at the center.

Collaboration is where ideas become stronger. I enjoy working closely with product managers, engineers, stakeholders, and leadership to challenge assumptions, align perspectives, and shape experiences that balance user needs with business goals.

Outside of work, you'll usually find me exploring the outdoors around Austin with my husband Mustafa and our dog Smoky.