Hi, I’m Gonca nice to meet you. I’m User Experience Designer & Researcher with Industrial Design background.

How I got started user research 

My background is industrial design and I had always done user research studies without knowing the system of it before starting my master degree “Design Research for Interaction” at Technical University of Delft. I learnt to use specific tools and methodologies. UX is very broad, it contains how the user interact with a product or a process, how they feel about it, and how it fulfills or doesn’t fulfill their needs. Whether you are an industrial product designer or UX designer, the same definition, exploration, iteration and testing steps should be applied in the process of design.


What I’ve been working on

As an User Experience Researcher and Designer, I can conduct user research and user testing studies, create personas and storyboards to create products that are loved by users. 

As an Industrial Designer, I can conduct user research and user testing studies, create personas and storyboards too to create products that are loved by users. In that stage, the research methods can be used for both fields.  I can sketch ideas, create 3D models, render them, prepare them for 3D printing and for production.

From ideas to products… 


What I’m curious about 

I’m very curious about how the technology effect and shape our habits while entering our lives. They’re now everywhere and we accept them somehow naturally or sometimes we reject to use them. We, as designers are responsible for firstly to understand the user properly and design products in light of the user insights. So I’m trying to understand people’s needs and designing solutions for them in the form of both digital and tangible products.